Paid Social Media Manager

We’re seeking an experienced Paid Social Manager to lead and scale performance across Meta, TikTok, and Reddit. You’ll own strategy, execution, and optimisation of paid campaigns that drive growth, engagement, and profitability.

Key Responsibilities

• Lead and execute the paid social strategy across Meta, TikTok, and Reddit.

• Align paid activity with wider marketing and creative initiatives to achieve commercial goals.

• Scale performance campaigns with a focus on ROI and profitability.

• Continuously optimise campaigns through testing, data analysis, and real-time adjustments.

• Manage and optimise TikTok Shop presence — product listings, promotional campaigns, and influencer collaborations.

• Support the launch of a new wholesale eCommerce site across all paid social channels.

• Collaborate on influencer marketing initiatives and repurpose content to amplify paid campaigns.

• Deliver weekly performance reports, manage budgets, and forecast trends using data insights.

• Stay current on platform trends, algorithm updates, and emerging AI tools to enhance campaign management and creative testing.

About You

• 3+ years of hands-on experience managing Meta Ads campaigns.

• Working knowledge of TikTok Ads, TikTok Shop, and Reddit Ads.

• Strong analytical mindset and A/B testing experience.

• Creative, data-led, and performance-driven with an eye for content that converts.

• Familiarity with AI-powered marketing tools and automation platforms.

• Proactive, curious, and always exploring new ways to improve results.

• Experience in fitness, nutrition, or health sectors is a plus.

• PPC experience (Google/Bing Ads) advantageous but not essential.