Marketing Leader

The Company:

A leading Food Chain producing high-quality baked goods & food-to-go are currently looking for a Marketing Leader to own the division, drive growth and bring a creative vision to their development. The company  have over 100+ sites across the UK and are investing in growth; actively opening new locations across the year. With a strong heritage and incredible history, they are looking for a driven and collaborative partner to join them on their exciting trajectory with a mission to continue delivering outstanding customer experiences. 

The Role:

As the Marketing Leader, you will own the day-to-day delivery of the brand and marketing activity. Managing and developing the marketing strategy, leading campaigns from idea to launch, and making sure the brand shows up consistently across digital, in-store and print. This is a blended strategic and “roll-your-sleeves-up” role: one day you’ll be working on brand strategy and budgets, the next you’ll be signing off creative, building a Meta campaign or briefing new POS for stores.

Key Responsibilities:

Brand & Strategy:

• Act as a guardian of the brand across all channels (in-store/retail & digital/D2C).
• Translate brand and business objectives into clear, actionable marketing plans.
• Work with internal teams (Operations, Product, People, Finance, etc.) to develop and launch campaigns that drive sales and brand growth.

Team Management:

• Line-manage and support the Marketing and Social Media Assistant, setting objectives, giving feedback and helping them grow.
• Coordinate with external agencies and freelancers where required (photography, design, media, print, etc.).

Campaigns & Content:

• Plan and deliver integrated campaigns across digital, in-store and local marketing (seasonal, product launches, store openings, recruitment, etc.).
• Oversee content calendars and creative for social, email and website, ensuring on-brand messaging and tone of voice.
• Brief and sign off artwork for digital assets and print (POS, window vinyls, leaflets, posters, etc.).

Digital Marketing:

• Manage always-on performance activity, particularly Meta Ads (Facebook/Instagram), including audience targeting, creative testing and optimisation.
• Support with other paid media as needed (e.g. Google, local digital, partnerships).
• Monitor and report on digital performance, suggesting improvements to drive ROI.

Budget, P&L & Reporting:

• Manage the marketing budget day-to-day, ensuring spend is tracked, controlled and delivers value.
• Support the wider team with marketing input into the P&L (campaign performance, ROI, sales uplift, etc.).
• Report regularly on campaign results, customer insights and market trends, turning data into clear actions. Customer & Store Focus
• Work closely with Operations and store teams to ensure campaigns land effectively in shop.
• Support local store marketing activity, ensuring materials and messaging are consistent and on brand.
• Keep close to customer feedback and competitor activity to inform future plans.

Essential Skills & Experience:

• Solid experience in a marketing role (ideally Marketing Manager or strong Senior Executive ready to step up), preferably within retail, hospitality or FMCG.
• Proven experience running paid social / Meta advertising campaigns and using analytics to optimise performance.
• Experience managing or mentoring at least one direct report or junior team member.
• Confident working across both digital and print (from social ads to in-store POS).
• Comfortable managing budgets and tracking spend against performance.
• Strong copywriting, briefing and stakeholder management skills. 
• Highly organised, able to manage multiple projects and deadlines at once.
• Experience with email marketing and CRM tools.

Desirable:

• Experience working with multi-site retail or franchise-style businesses.
• Formal marketing qualification (e.g. degree in Marketing/Business or CIM).

Offering:

• Competitive salary DOE 
• Owning and leading Marketing division company-wide.
• Opportunities for professional growth and development.
• A dynamic and incredibly supportive work environment with a Wellbeing Centre.
• Enrollment to company Pension Scheme
• 28 days Holiday + Birthday Off 
• Staff incentives and bonus schemes
• Private Healthcare
• Work laptop & phone
• Free Employee benefits scheme with >1k online and instore retailers, gyms, restaurants, cinemas, travel +.
• 50% discounts on products and Free Meals on shift 

NOTE: Please only apply if you are able to commute to Watford/North London/Hertfordshire/St.Albans