"I Sea the Industry" — Lessons from the Global Seafood Expo in Barcelona
Attending one of the world’s largest seafood industry exhibitions was nothing short of eye-opening. As a professional recruiter and a South African, it offered a rare lens into a thriving, complex global sector filled with opportunities, traditions, and fascinating contrasts.
What stood out first was the noticeable absence of African representation. As a coastal nation rich in resources like Cape Hake, South Africa has the potential to be a visible player on the global seafood stage. Yet at the expo, Sea Harvest was the lone representative. There was no national pavilion or coordinated presence to reflect our capabilities. This isn’t a criticism, it’s an opportunity. It highlighted how much potential we have to show up with more clarity, purpose, and pride in international spaces.
Another interesting takeaway was the consistency in how brands presented themselves. The majority of booths leaned into familiar themes such as navy blues, underwater visuals, and puns like “We’re a great catch.” While cohesive, it raised the question: in a sea of sameness, who’s daring to stand out? There’s so much space here for bold storytelling, fresh visual identity, and differentiated messaging that could really move the needle.
Technologically, the expo had a distinctly traditional feel. While the industry is incredibly innovative out at sea, this didn’t fully translate to the exhibition floor. Digital engagement, QR codes, touchscreens, and immersive media, were surprisingly limited. It made me wonder how much-untapped potential there is in pairing this sector’s operational innovation with more engaging communication tools.
Demographically, there were positive signs of increased female leadership, but it’s clear that the seafood industry remains predominantly male. It’s a dynamic that many sectors are still grappling with, and one where inclusive hiring, mentorship, and leadership development could create a lasting impact.
From a business perspective, one of the most important lessons I took away was this: this event isn’t about making deals, it’s about maintaining relationships. The real value is in face-to-face connection. It’s where partnerships are affirmed, not pitched. Conversations, handshakes, and shared meals are the true currency here.
So, where does recruitment fit into a space like this? The answer: very carefully, and very thoughtfully. Showing up with a transactional mindset won’t work. But showing up as a curious, informed peer someone who speaks the language understands the challenges, and genuinely cares about the industry’s future opens doors.
In seafood, as in many sectors, credibility is earned over time. Trust is built before talent is placed. This is not a space for quick wins it’s a space for long-term partnerships.
So what does this mean for those of us in recruitment?
It means we need to "sea" the industry, immerse ourselves in its rhythm, listen before we speak, and build trust before we sell. It means we show up not just with CVs, but with real understanding, shared goals, and the patience to grow together.
Because in this industry, as in life, it’s the foundation of handshakes and laughter that ultimately leads you to the sea.
