Social Media & Content Manager, North East England

Job Description

Key Objectives

Lead the social media content and strategy for all Brands, with the objective of growing following and engagement. Ensuring first class execution of the brand proposition, values and creative interpretation.

Be the main point of contact of all social activity in International markets, guiding local distributors to make decisions for brand, whilst considering feedback in relation to localising content in relation to cultural considerations.

Responsible for the progression of social marketing strategies and will keep abreast of market changes in relation to platforms, content and campaign activation so the client can remain at the forefront of socially led marketing for the consumer base. You will collaborate across the Global Marketing and Sales team to inform and educate to aid future integrated marketing strategies.

Key Tasks

• Support the development and management of 12-month strategic marketing plans, leading the social element of the brand marketing plans in terms of content direction and detailed scheduling of activity including brand partnerships, influencers, contributors, ambassadors etc
• Make recommendations on spend split alongside Brand Manager and Head of Brand and Marketing
• Collaborate cross functionally with the Brand Manager to update on the plans and output of our social strategy to aid understanding, awareness and planning
• Day to day management of all brand social channels
• Alongside Brand Manager, drive activity, sharing assets with local teams in the form of tool kits
• Alongside Brand Manager and Head of Brand and Marketing, sourcing, briefing and management of 3rd parties such as photographers and copy writing agencies to ensure content is in line with the Brand proposition set
• Monitor local social channels and ensure execution is in line with group and market objectives
• Thorough analysis of campaign performance against KPIs; making recommendations for future campaign activity, paying close attention to continual improvement of the effectiveness of content to drive engagement and awareness
• Working closely with Brand Manager and 3rd party D2C site management to assess the effectiveness and integration of social and digital activity, participating in planning and analysis of digital marketing strategies too, particularly in relation to the effectiveness of the content engagement, in order to deliver integrated and seamless online campaigns

Qualifications & Experience Requirements:
• Minimum of 2 years of experience in a social media management role
• Proven track record with hands on experience in social media, ideally within beauty or fashion
• Proven track record of building and growing social channels
• Proven track record of running and optimising ad campaigns
• Knowledge of all marketing channels
• Educated to degree level in business administration, marketing or comparable degree
• Fully conversant with Microsoft Office packages
• Advanced Google Analytics

Key Competency Requirements
• Highly creative skillset
• Excellent communicator with strong relationship skills and the ability to liaise with key stakeholders
• Good negotiation and influencing skills
• Commercially focused and results driven – not afraid to run reports and pull insights to inform wider business
• Flexible and resilient
• Extremely well organised with ability to manage multiple projects
• Methodical and efficient with a creative eye
• Capable of thriving in a fast-paced, entrepreneurial environment