Regional Sales Manager - Scotland, Scotland

Salary: £50K
Sector: Sales
Location: Scotland
Job type: Permanent

Job Description

Since they entered into the market our client has been a true market leader, providing super premium nutritional and health products to the ruminant sector. The growing competition within
the sector has meant our client adopts a more forward-thinking strategy to give it a competitive advantage. To ensure that their market-leading position is maintained and strengthened,
they are committed to implementing a constantly improving industry-leading
customer service concept which can be used across the entire sales agent network to ensure that their market-leading position is maintained and strengthened. It is therefore important that the RSM, working under the guidance of the Divisional Director, is constantly striving to raise the standards of the sales team to give us a competitive advantage.

The Role

With the support and guidance of the Divisional Director, the RSM will be the driving force
behind the region’s short, medium and long-term development.
It will be the responsibility of the RSM to achieve or exceed the region's sales
plan. Integral to this will be;
a. the development of an annual business plan.
b. motivating a team of independent sales agents to deliver their
individual sales plan in all key sectors – Beef, Sheep and Dairy.
lt will also be necessary for the RSM to understand market trends and to
change the field team’s focus as necessary, as agreed with the DD, and to
adhere tightly to strategic plans as developed with the DD.

On a personal level, the RSM must communicate effectively with the DD,
other RSMs, Sales Agents, office staff as well as with the company’s
customers.

The duties of the RSM are segmented into the following categories:
Sales
• Ensure that the overall sales plans for the region, by product group and agent territory, are achieved or exceeded as outlined and agreed in your annual Regional Business Plan
Management
• Prepare an annual Regional Business Plan
• Help formulate sales campaigns
• Offer agents 3, 6, 9 and 12-month reviews in their first year and two formal reviews annually thereafter
• Organise quarterly agent sales meetings
• Share best practice with colleagues
Motivate the sales team
Review agent performance weekly
Ensure each agent:
1. Meets their, territory sales plan and contractual obligations
2. Complies with the company’s “phased” sales approach
3. Work only in their defined area
4. Ds VY © keep accurate and up-to-date customer records — which remain the property of the company
5. Develop a “commitment to plan” culture
Farm calls
• Spend a minimum of three days every week in the field with your agents
• Arrange a minimum of two dual call days per quarter with your agents
• Coach each agent during the call and give feedback on how calls can be
• improved
• Agent calls should start at 8.00 am and finish at 5.00 pm, half, or days starting late or finishing early are not acceptable.
Sales data
• Become proficient and comfortable with the company’s CRM System
• Analyse sales figures and reports and use them to maximum effect
• Propose remedial action when analysis indicates deviation from the plan
• Participation in agricultural shows and events
• Help organise and staff all key shows and events in your area and where appropriate nationally. The shows that require your attendance are identified in your Regional Business Plan each year for regional shows, be responsible for ensuring the branded show trailer is delivered, set up and managed by you
• Where required, support agents at Auction Marts and Farmer’s Meetings
• Ensure that sales agents follow up on all sales leads and action all data
• collected
Farmer Meetings & Field to Yield Meetings
• With the support of the ME, organize farmer meetings and Field to Yield knowledge transfer days.
• For farmer meetings and Field to Yield knowledge transfer days, be responsible for ensuring the Agri-Lloyd branded show trailer is delivered, set up and managed by you.
• Ensure that sales agents follow up on all sales leads and action all data collected
Reporting
Effectively review regional performance in sales and management meetings
Provide detailed daily reports to the DD
Be fully prepared for sales and business review meetings
Provide the DD with one month's forward planning calendar

The post-holder will have:
Proven sales skills in a customer-driven environment
At least three years of previous sales management experience —preferably selling premium products in the agricultural sector
Good knowledge of livestock farming
Good understanding of concept selling
Sound grasp of current Agri-Lloyd policies/procedures
Excellent time management skills
Good IT skills

This person will be:
A quick learner
Self-motivated
Able to work under own initiative
Hard-working
Enthusiastic
A team player

The post holder will be expected to:
Act with honesty and integrity at all times
Demonstrate high standards of personal conduct
Value and respect colleagues and other members of staff
Work with others to develop and improve our services
Take personal responsibility for their words and actions and the quality of service they deliver
Familiarise themselves with the company Planning Card and uphold the company’s core values

What’s on offer:
Salary: £45,000 – £50,000
Company Car – Volvo V40
Quarterly and Annual Bonus opportunities
Benefits package

This is a fantastic opportunity for a highly motivated Agricultural Sales professional.

If you are interested in this position, please send a copy of your most recent CV to Simon Norris.

Meet your consultant
Simon Norris
simon@drnewitt.com

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