Marketing Director, London

Salary: £130K
Sector: Marketing/Category
Location: London
Job type: Permanent

Job Description

Are you an accomplished marketing professional with a passion for the bakery and hospitality industry? If so then this may be the next role for you. An outstanding opportunity awaits you as my client is seeking a skilled Marketing Director to join their renowned bakery chain in London.

Overview
• Oversee the Marketing plan for business channels including Bakeries, Delivery, and future channels in development such as Retail.
• Lead the strategic direction of the brand marketing, retail marketing, social, visual identity, PR and creative functions of the business across owned, earned and paid media.
• Be the guardian of the brand, ensuring its visual identity and tone of voice are understood and implemented across the business.
• Responsible for the structure and growth of the marketing team that consists of 2 people.
• Help achieve the digital vision by developing in-house digital marketing expertise spanning organic and paid social, PPC, website and CRM.
• Directly managing the NPD team to ensure we are creating products that are ahead of the trend, are innovative and fall in line with our market research.
• Support bakeries in profitability and growth by: creating local marketing opportunities that engage bakeries in their communities; and seeking innovative ways to increase frequency
• Improve the quality of data-driven decisions across the Marketing function by: creating an optimised UX across all digital ordering channels, increasing its uptake and learning more about customer behaviour; and improving the quantity and quality of customer feedback.
• Undertake customer research and review semi-annual brand tracking as required
• Be a disrupter in the industry.

If you want to find out more about the role then please apply or send your cv to bobby.bratton@drnewitt.com

Meet your consultant
Bobby Bratton
bobby.bratton@drnewitt.com

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We use MailChimp as our marketing automation platform. By subscribing to our newsletter you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.

You can change your mind at any time by clicking the unsubscribe link in the footer of any newsletter you receive from us, or by contacting us at register@drnewitt.com