Category Marketing Assistant
Staffordshire
£25 – 30K – Graduates Welcome.
Role Purpose:
Working in the food industry, analyzing data and insights in order to support the wider Category Team to determine industry and consumer trends. Contribute to the development of recommendations to help sell more product.
Role Activities:
• Conduct competitor analysis through bi-weekly store visits & market research, tracking retail price movements in category; promotional activity; and new product launches across the trade.
• Generate Weekly/Monthly Reports and issue to Category teams & wider business:
– Sales Trends & insights
– Highlighting anomalies and reasons for discrepancies
– Promotional uplifts versus forecasts / Promotional analysis
– NPD performance tracking
• Generate weekly/monthly trackers e.g. RSP
The Ideal Person:
• Confident, numerate, analytical, literate and capable of producing highly accurate reports, presentations and qualified insight.
• High degree of self-motivation and tenacity with attention to detail
• Experience using data provider software such as Kantar, AC Nielsen, and retailer specific EPOS data providers would be beneficial, but not essential
• Particular strnghts in Excel and Powerpoint
• Ideally a Graduate with Marketing, Analytics or Business related degree