Brand Activation Manager

Salary: £50K
Sector: Marketing/Category
Location:
Job type: Permanent

Job Description

Brand Activation Manager
£45k-£50k DOE
London – Office based
Dairy

This is an exciting opportunity to be part of a business who have well-known household brands under its portfolio, within a growing attractive category.

Job role:
• Developing and delivering the annual Brand Plan for the UK
• Work with wider Team to activate the Global communications strategy in the UK
• Act as a Brand Ambassador for your brand
• Collaborative with internal teams and encourage improved business awareness
• Ensure effective portfolio management to maximise brand growth & profitability
• Manage key relationships with UK brand activation agency partners, ensuring optimum teamwork and value for money
• Creative, actionable activation strategies to achieve long term business goals
• Deliver local Shopper & Digital (including Social Media/Influencer) campaigns to support NPD and Global advertising campaigns
• Exemplary agency relationships delivering effective work with local Media buying agency, Social/PR agency
• Evaluate return on investment for all marketing activities to maximise effectiveness
• Deliver annual Brand Plans
• Manage Marketing Budget
• Work with UK Sales Team & Category Team to ensure brand plans are activated appropriately in each sales account.
• Maintain key relationships with other Group Brand Activation/Trade Marketing Managers

The perfect candidate:
• Experienced Brand Manager – Minimum of 4 years within Brand Management
• Background within food, soft drinks or wider FMCG
• Good communication skills – Written and verbal
• Strong team player
• Experience of working in an International environment
• Strategic analytical thinker able to develop clear activation plans for the brand
• Track record of agency management and relationships
• Self-motivated and results orientated
• Commercially minded

Contact Jodi Slater
jodi.slater@drnewitt.com
Meet your consultant
Jodi Slater
jodi.slater@drnewitt.com

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