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Regional Account Manager Scotland/North East

Job description

We are proud to be working on an exclusive retained basis with a leading Pet Food Manufacturer seeking an experienced Regional Account Manager. This is a key commercial role, responsible for driving sales growth within your designated regions while supporting the Senior Sales Team in developing and managing major key accounts.

This is a fantastic opportunity for a commercially driven individual with a passion for the pet and garden centre trade to make a significant impact in a dynamic and growing business.

 

Region responsibility - Scotland, North East, North Yorkshire and Cumbria

 

Key Responsibilities:

  • Identify and develop new business opportunities while maximising sales from existing accounts within your region.
  • Drive revenue through account growth, new business development, and exceptional customer relationship management.
  • Build and maintain strong relationships with key influencers and decision-makers within the territory.
  • Ensure wide distribution of the existing product range and successful introduction of new product development (NPD).
  • Provide timely and detailed call reports to the Head of Sales, including updates on new business wins, line extensions, and lost sales with root cause analysis.
  • Monitor competitor activity, including product launches, promotions, and pricing, and share market intelligence with the broader team.
  • Report monthly on regional sales performance, highlighting key wins, challenges, and strategic opportunities.
  • Attend and represent the company at trade shows and industry events.
  • Collaborate with the Head of Sales to establish and deliver against sales targets and budgets for your region.
  • Support the Senior Sales Team on strategic account development, including attending meetings and executing follow-up actions.
  • Provide occasional administrative assistance to members of the Senior Sales Team as needed.
  • Conduct regular, structured visits to all garden centres and pet retail outlets within your territory, with a clear journey plan in place.
  • Place special focus on key accounts within Garden Centre Groups, ensuring regular engagement and support.
  • Maintain a strong field presence, working in territory at least four days per week, with dedicated office time allocated for administrative duties and customer communications.
  • Proactively pursue new account development and re-engage underperforming or lapsed accounts.

 

Person Specification:

  • Proven experience in field sales, specifically within the garden centre and pet trade (essential).
  • Demonstrated success in driving revenue through strategic account development and winning new business.
  • Strong local network and industry contacts within the pet and garden retail sector.
  • Ability to manage relationships with key regional accounts, providing tailored support and commercial advice.
  • Confident in delivering quotes, negotiating pricing, and supporting customers with product knowledge and category insights.
  • Skilled in creating and executing effective territory plans to meet and exceed sales targets.
  • Capable of working autonomously, managing your own time and priorities effectively.

 

Key Skills & Attributes:

  • Excellent interpersonal and negotiation skills with a proven ability to build lasting relationships.
  • Proactive, self-driven, and motivated by achieving sales targets.
  • Strong commercial acumen and confident decision-making ability.
  • Proficient in Microsoft Excel and PowerPoint.
  • Able to build and maintain a broad network of industry contacts.
  • A growth mindset with the drive for continuous personal and career development.
  • Full UK driving licence is essential.

 

This is an exciting opportunity for a motivated sales professional who is passionate about the pet food industry and looking to take the next step in their career with a respected and ambitious company.